Post by Mike Spadoni on Mar 23, 2012 3:37:13 GMT 1
"Smash" has yet to live up to its title, but it's getting another chance with viewers. NBC has ordered 15 episodes of the Broadway-based drama for the 2012-13 season. Thanks to its time slot (behind "The Voice" on Monday nights), "Smash" has attracted nearly eight million viewers, making it NBC's top drama. It aired the night after the Super Bowl with a reported $25 million dollar promotion budget. Though ratings had dropped sharply after the premiere episode, viewership has held steady against CBS' "Hawaii 5-0" and ABC's "Castle." Expect changes in the sometimes soapy plot for Season Two, especially now that its creator, Theresa Rebeck, is stepping down from day-to-day supervision of the musical series. "Smash" is also important to NBC chief Bob Greenbelt (who was an executive at pay cable network Showtime): It was the first series he developed after arriving at the Peacock Network. Time will tell if Greenbelts baby can grow and thrive.